Now that we’ve done all the crawls, we need to open up the XLS spreadsheet called "Final Crawled Test Site" from Screaming Frog. First, delete the row across the top named "Internal HTML".
This is vital when changing your website around, and I will cover how to make sure the web development agency keeps the important SEO work that’s gone into your website. Too often clients don't stop to consider the SEO impact of changing their website.
They chuck away valuable content from historical pages or decide it would be a good idea to completely change every single URL without redirecting the old ones. If you don’t know what your site’s structure looks like now, you’ll set yourself up for a massive fall.
The best way to grab this data is to use a tool like Screaming Frog.
Once you have the current site’s meta data and structure, you will know how to match the new site up. Free tools like Woorank will do the job, but I strongly advise you to get your hands dirty and manually do the work yourself.
Now you have the data in Excel format, and you can see what works on the test site, and what doesn't.
This allows you to understand what's missing from the test site that is on the current site.
Use the Find and Replace box (ctrl F) to search the text. When this happens, try doing this: These are a few things that may cause issues with matches, so be sure to check yours with vigilance.
Hit "next" and go to the next match, where you'll grab the three relevant columns and stick them next to the text you copied. After you’ve done this process once, you’ll need to rinse and repeat for the other sheets to match up all your Meta Descriptions, Canonical Tags, Word Counts, etc.
This can help you spot any problems areas, in addition to enabling you to see which areas must be retained. Sometimes it’s worth checking more, but these are top-level checks: Using your Screaming Frog data, I advise checking the following: This stage is simple; yet it’s the point where many redesigns go awry.